Terms of Use

These Terms of Use govern access to and use of the 1st Minute Lead platform by any person holding a client account. They are entered into between REACH TECHNOLOGIES SAS ("1st Minute Lead" or "we") and any legal person or professional who has created an account on 1stminutelead.com (the "Client").

Accessing the account, installing the Script or using the Services constitutes full and unreserved acceptance of these Terms of Use.

1. Definitions#

Platform: the 1stminutelead.com website, the application accessible at app.1stminutelead.com, the Script and the War Room mobile application.

Services: all the features made available to the Client by the Platform, including the capture of forms submitted on the Client's website, the real-time notification of Advisors, the triggering of a call-back to the Lead, the waiting modal displayed to the visitor, the routing of Leads between Advisors, the tracking of calls and response times, statistics and exports.

Account: the Client's space allowing it to access the Services, administer its Advisors and configure the Script.

Advisor: any natural person (employee, collaborator, agent) authorized by the Client to receive Leads and place calls through the Platform. The Client may designate them under another name in its own organization.

Seat: the right to have one Advisor active on the Account at a given time. The number of Seats depends on the plan subscribed (see Terms of Sale).

Lead: any person who submits a form or a contact request on the Client's website and whose data is transmitted to the Platform by the Script.

Lead Data: all personal data relating to Leads, processed by 1st Minute Lead on behalf of the Client in its capacity as processor within the meaning of the GDPR.

Script: the code snippet provided by 1st Minute Lead that the Client installs on its own website in order to detect form submissions and display the waiting modal.

War Room: the real-time interface (web and mobile) in which Advisors see incoming Leads, claim them and trigger calls.

Phone Connector: the mechanism by which the Platform triggers a call from the Advisor's own telephony (desk phone, softphone, mobile, operator integration). 1st Minute Lead does not carry voice traffic.

Trial Period: a free period of seven (7) days from the creation of the Account, during which all the features of the Platform are unlocked, with no commitment and no entry of a payment method.

Web Call: the optional feature allowing a Lead who has just submitted a form to talk with an Advisor directly in their browser (audio, with optional video), as described in Article 6.5.

Scoring: the optional module (marketed as "Lead Optimizer") that produces an interest score for each Lead from the submitted form and the browsing context, as described in Article 9.

2. Purpose#

The purpose of these Terms of Use is to define the conditions under which the Client may access and use the Platform in order to call back its own Leads as quickly as possible.

The applicable financial terms are set out in separate Terms of Sale. The arrangements for processing Lead Data and Advisor data are set out in a Data Processing Agreement (DPA).

3. Account creation and management#

3.1 Creation

Creating an Account is free and requires the provision of the following information:

• First and last name of the representative
• Professional email address
• Company name and country
• URL of the website on which the Script will be installed
• Preferred language of the interface
• A password meeting the security requirements displayed

The Client warrants the accuracy of the information provided and undertakes to keep it up to date. The Services are intended exclusively for professionals (B2B).

3.2 Email verification

Activation of the Account is subject to verification of the email address provided via a link or code sent by 1st Minute Lead.

3.3 Security of credentials

The Client is solely responsible for the confidentiality of its credentials and those of its Advisors. It undertakes to notify 1st Minute Lead without delay of any unauthorized use of its Account or of any security breach.

1st Minute Lead may not be held liable for the consequences resulting from fraudulent use of the Account by a third party who has obtained the Client's or an Advisor's credentials.

3.4 Advisors and Seats

The Client invites its Advisors to the Account within the limit of the Seats included in its plan. Advisors access the War Room with their own credentials and, where applicable, with the mobile application. The Client remains responsible for the actions carried out by the Advisors it has invited and for the accuracy of the phone numbers it assigns to them.

The Client may add, replace or remove Advisors at any time from its interface. Removing an Advisor frees the corresponding Seat; an Advisor's history remains attached to the Account.

3.5 Relationship with Advisors

The Client warrants that it has informed its Advisors of the processing of their data within the Platform (identity, phone number, availability, call metadata, response-time statistics) and that their use of the Platform complies with the labour law applicable to the Client, in particular with regard to working hours and the right to disconnect. 1st Minute Lead has no contractual relationship with Advisors.

4. Use of the Services#

4.1 Client's commitments

The Client undertakes to use the Platform:

• in compliance with applicable laws and regulations, in particular with regard to the protection of personal data, consumer law and the rules applicable to telephone canvassing in the countries where its Leads are located;
• exclusively to call back persons who have requested to be contacted through a form on a website that the Client owns or is authorized to operate;
• without infringing the rights of third parties, in particular those of Leads.

4.2 The Client does not acquire Leads through the Platform

1st Minute Lead does not prospect, does not generate and does not sell Leads. The Platform only processes requests that Leads themselves have submitted on the Client's website. The Client is solely responsible for the lawfulness of the collection carried out by its own forms (information notices, checkboxes, consents) and for the fact that its call-backs are expected by the Lead.

4.3 Information and transparency towards Leads

The Client undertakes to inform each Lead, at the time of collection on its website, in accordance with Article 13 of the GDPR, in particular of the fact that the Lead will be called back, of the identity of the data controller and of its rights. 1st Minute Lead makes available a template Lead Information Notice that the Client may adopt or supplement under its own forms.

The Client is solely responsible for the compliance of its own forms, its own privacy policy and the information communicated to Leads.

4.4 Prohibited use

The Client is strictly prohibited from:

• installing the Script on a website it does not own or is not authorized to operate;
• using the Platform to contact persons who have not submitted a request on the Client's website, or to process lists of contacts acquired from third parties;
• using the Platform for discriminatory, harassing or fraudulent purposes;
• collecting through its forms, and having the Script transmit, special categories of data within the meaning of Article 9 of the GDPR, unless it has a specific legal basis and has informed 1st Minute Lead beforehand;
• creating fake Leads, simulating submissions or artificially manipulating response-time metrics;
• diverting the Platform from its intended purpose, in particular for surveillance, profiling or marketing automation purposes not related to the call-back of Leads;
• extracting data from the Platform on a massive scale by unauthorized automated means;
• attempting to circumvent security measures, overload the Platform, reverse-engineer the Script or introduce malicious code;
• harming 1st Minute Lead's reputation;
• reselling, sublicensing or making the Services available to third parties without 1st Minute Lead's prior written authorization.

4.5 Client's liability as data controller

The Client is the sole data controller (within the meaning of the GDPR) of the Lead Data and of the Advisor data that it introduces or has processed on the Platform. 1st Minute Lead acts in its capacity as processor.

In this respect, the Client undertakes to:

• define a lawful, explicit and specified purpose (typically: responding to a contact or quote request);
• identify an appropriate legal basis (pre-contractual measures, legitimate interest, consent where applicable);
• comply with the data minimization principle, in particular by limiting the fields of its forms to what is necessary;
• define a justified retention period for Leads not converted into customers, within the limits of the recommendations of the competent supervisory authority;
• handle requests to exercise rights from Leads and Advisors.

5. The Script installed on the Client's website#

5.1 Installation

The Client installs the Script on its website in accordance with the instructions provided in its interface. The Client is solely responsible for the correct installation of the Script, for its compatibility with its website and for any modification of its forms that would prevent the Script from detecting submissions. 1st Minute Lead makes a test mode available to verify the installation.

5.2 Data transmitted by the Script

When a form is submitted, the Script transmits to the Platform:

• the fields of the submitted form (in particular name, phone number, email address and message where present). All the fields of the monitored form are transmitted, with the exception of internal technical fields of form frameworks. The Client therefore undertakes not to have the Script monitor forms containing passwords, payment data or special categories of data within the meaning of Article 9 of the GDPR;
• the context of the submission: URL of the page, URL of the landing page, referrer, marketing attribution parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content), date and time of submission, time spent filling in the form;
• the browsing journal of the session described in Article 5.3: pages viewed on the Client's website during the visit, scroll depth, clicks on identified calls-to-action and searches performed on the Client's website. This journal covers only the Client's website; the Script has no visibility over the visitor's browsing outside the Client's website;
• technical data necessary for the operation of the Service: language of the browser, identifier of the Account, of the site and of the form.

This data is attached to the Lead's record and made available to the Client and its Advisors (in particular in the form of a visit summary). The Client configures which forms are monitored.

5.3 Storage used by the Script and consent

The Script does not place any cookie on the visitor's device.

In order to build the visit summary and, where the Scoring module is enabled, to compute the interest score, the Script keeps a browsing journal of the current visit in the browser's session storage (sessionStorage, key oml_session). This journal is limited to the Client's website (up to 20 pages viewed, headings and calls-to-action seen, scroll depth, actions and on-site searches, traffic source). It is automatically erased by the browser when the tab is closed and is never used to follow the visitor from one website to another or across visits.

The Script integrates with the Client's consent management platform: it recognizes the consent signals of common CMPs (Cookiebot, CookieYes, Usercentrics) and can be initialized in a "denied until consent" mode via its configuration attribute. Where consent is denied, the Script does not record the browsing journal. It is the Client's responsibility, as data controller of its website, to determine whether the applicable ePrivacy rules require consent for this storage in its situation, to configure the Script accordingly and to mention it in its own cookie policy; 1st Minute Lead provides a ready-to-use description in the template Lead Information Notice.

Should a future version of the Script use a cookie or persistent storage, 1st Minute Lead will inform the Client with at least thirty (30) days' notice and provide the text to be added to the Client's cookie policy.

5.4 Waiting modal

The Script displays on the Client's website, after submission, a waiting modal informing the visitor that an Advisor is about to call them back. Depending on the configuration and the availability of Advisors, the modal may also allow the visitor to choose a call-back slot (scheduled call-back) or to accept a Web Call in the browser (Article 6.5). The Client may customize its wording and appearance within the options provided. The Client is responsible for the messages it displays to its visitors through this modal.

5.5 Non-interference

1st Minute Lead undertakes to design the Script so as not to degrade the operation, performance or security of the Client's website in normal use. The Client acknowledges that any third-party code may interact with the specific configuration of its website and undertakes to test the installation before activating it in production.

6. Phone connection and calls#

6.1 Nature of the service

1st Minute Lead is not a telecommunications operator. For phone calls, the Platform triggers the call but does not carry, route, record or transcribe voice communications: calls are placed through the Advisor's own telephony (mobile, desk phone, softphone or operator integration) and are billed by the Client's operator under the Client's own contract. Web Calls placed in the browser are governed by Article 6.5. In all cases, 1st Minute Lead does not record and does not transcribe conversations.

6.2 Universal connector

The universal connector triggers the call by handing the Lead's number to the Advisor's device or telephony application. 1st Minute Lead records only the metadata necessary for the Service: number called, Advisor, time of trigger, status reported by the Advisor and response time.

6.3 Native operator integrations

Where the Client activates an integration with a telephony operator supported by the Platform, it authorizes 1st Minute Lead to exchange with that operator the data necessary for the triggering and tracking of calls. The use of the operator's services remains governed by the contract between the Client and that operator. 1st Minute Lead may not be held liable for the unavailability, quality or billing of the operator's services.

6.4 Client's responsibility for calls

The Client is solely responsible for the calls placed by its Advisors: content of the conversation, compliance with calling hours and, where Leads are consumers, with the rules applicable to telephone canvassing in the Lead's country, even where the call was requested by the Lead. The Client acknowledges that a call-back requested through a form is not a cold call, but that the obligations of courtesy, identification and respect for the Lead's wishes remain its own.

6.5 Web Calls (calls in the browser)

Where the feature is available and the Advisor chooses it, the visitor who has just submitted a form may be offered to talk with the Advisor directly in their browser, without a phone.

• The Web Call only starts if the visitor expressly accepts it in the modal; the visitor may decline, in which case the call-back takes place by phone.
• The visitor's microphone is only activated after the visitor has granted the browser permission. The camera is never required: it is off by default and the visitor may enable and disable it at any time during the call.
• The audio (and, where enabled, video) stream is exchanged in real time between the visitor's browser and the Advisor's browser, using standard WebRTC encryption. Where network conditions do not allow a direct connection, the encrypted stream may transit through a relay server (TURN) operated for 1st Minute Lead, without being stored.
• Web Calls are not recorded and not transcribed. The Platform only keeps the metadata described in Article 6.2 (Advisor, time, status, duration category, channel used).

7. War Room and mobile application#

7.1 Access

The War Room is accessible via the web interface and via the "One Minute Lead" mobile application, available on the application stores. The mobile application is included in all plans and is reserved for Advisors invited to an Account. The Advisor signs in with their credentials or by scanning, with the mobile application, the QR code displayed in their web dashboard.

7.2 Notifications and permissions

The mobile application requires the permissions necessary for its operation: push notifications to alert the Advisor of an incoming Lead, the ability to open the phone dialer and, solely for QR code sign-in, access to the camera (the camera is used exclusively to scan the sign-in QR code; no image is stored or transmitted). It does not collect the Advisor's geolocation, contacts or any data unrelated to the Service. The Advisor may disable notifications at any time in the settings of their device, at the risk of missing Leads.

The application also sends 1st Minute Lead first-party usage statistics (screens viewed, actions performed, technical errors), described in the Privacy Policy; no third-party analytics or advertising SDK is embedded.

7.3 Use under the Client's authority

Advisors use the mobile application under the authority and responsibility of the Client. 1st Minute Lead does not define the Advisors' working hours or availability; the Client configures them in its Account.

8. Messages to Leads#

The Platform may in the future allow the sending of automated messages to Leads (for example, a confirmation message indicating that a call-back is in progress). This feature is not active on the date of these Terms of Use. Its activation will be notified to the Client, will be optional, will be subject to the Client's instructions and will be added to the DPA.

9. Artificial intelligence processing (lead scoring)#

9.1 The Scoring module

The Platform includes a Scoring module (marketed as "Lead Optimizer"). Where it is enabled, upon each form submission the data transmitted by the Script (fields of the form and browsing journal described in Article 5.2) is analyzed by a large language model in order to produce an interest score for the Lead: presumed intent, engagement level, score and spam probability. This score is made available to the Client and its Advisors to help them prioritize call-backs and, in the "scoring only" configuration, may be injected into a hidden field of the form so that the Client's CRM receives it.

The Scoring module is enabled by default on Account creation. The Client may disable it at any time, per site, from its interface. Where it is disabled, no artificial intelligence processing is applied to Lead Data.

9.2 Providers and location

The scoring computation is performed via specialized language-model providers acting as subprocessors (currently Groq, with Anthropic as fallback), whose role, location and safeguards are described on the Subprocessors page and in the DPA. Only the data necessary for the computation is transmitted to them; it is not retained by these providers beyond the time needed to process the request and, in accordance with Article 11.4, is never used to train models.

9.3 Scope and human decision

The score is an aid to prioritization: it produces no legal effect concerning the Lead, and the decision to call back, as well as the conduct of the conversation, always rests with a human Advisor. Leads whose score indicates a very high spam probability are set aside: they are excluded from real-time alerts and from the default views, while remaining accessible to the Client. The Client that does not wish this filtering may disable the Scoring module.

9.4 Everything else remains rule-based

Apart from the Scoring module, the Platform applies no artificial intelligence processing: it does not transcribe or analyze calls, and makes no automated decision concerning Advisors. The routing of Leads between Advisors is based exclusively on the rules configured by the Client (pools, order, availability). Any new feature based on artificial intelligence will be described in these Terms of Use and in the DPA before its activation.

10. Service availability#

10.1 Best-efforts obligation

1st Minute Lead undertakes to make every effort to ensure continuous access to the Platform. Except where a contractual service level agreement (SLA) is included in the plan subscribed, this is a best-efforts obligation, not an obligation of result.

10.2 Maintenance

1st Minute Lead reserves the right to temporarily interrupt access to the Platform in order to carry out any maintenance operation. 1st Minute Lead will endeavour to carry out such interruptions during off-peak hours and to notify the Client in the event of prolonged maintenance. During an interruption, the Script is designed not to block the submission of the Client's forms.

10.3 Force majeure

1st Minute Lead may not be held liable for any unavailability resulting from an event of force majeure, the act of a third party (in particular the Client's telephony operator, hosting provider or application stores), a failure of telecommunication networks or a legitimate security operation.

11. Intellectual property#

11.1 Ownership of the Platform

The Platform, its interfaces, its code, the Script, its databases, its distinctive signs and all of its components are the exclusive property of 1st Minute Lead or its licensors.

These Terms of Use effect no transfer of intellectual property rights to the benefit of the Client. Only a personal, non-exclusive, non-transferable right of use, limited to the duration of use of the Services, is granted to the Client, including the right to install the Script on its own website(s) for the sole purpose of using the Services.

11.2 Ownership of the Client's content

The Client retains ownership of the content it configures on the Platform (modal wording, routing rules, Advisor lists, etc.).

The Client grants 1st Minute Lead a non-exclusive, worldwide license, limited to the duration of use of the Services, allowing 1st Minute Lead to store, display and process this content solely for the purpose of providing the Services.

11.3 Lead Data

The Lead Data processed by the Platform is governed by the DPA. 1st Minute Lead claims no rights over this data, does not use it for any purpose other than providing the Services to the Client and does not share it with other Clients.

11.4 No use for training AI models

1st Minute Lead undertakes not to use the Client's content, the Lead Data or the Advisor data to train, retrain or improve artificial intelligence models, whether developed by 1st Minute Lead or by its processors. Aggregated and anonymized usage statistics (for example, average response times across all Clients) may be used to improve the Services and for communication purposes, without any possibility of identifying a Client, an Advisor or a Lead.

12. Liability#

12.1 Limitation of liability

To the fullest extent permitted by law, 1st Minute Lead's liability is limited to direct and foreseeable damage, to the exclusion of any indirect damage, in particular:

• loss of revenue or margin;
• loss of opportunity, including a Lead not called back, called back late or lost;
• loss of productivity;
• commercial harm or damage to image;
• loss of data recoverable from backups.

The total cumulative amount of 1st Minute Lead's liability under these Terms of Use and the Terms of Sale may not exceed, per calendar year, the greater of:

• the total amount paid by the Client to 1st Minute Lead over the twelve (12) months preceding the triggering event;
• one thousand (1,000) euros.

The following are expressly covered by this limitation, without any derogation being possible:

• software bugs, defects, errors or regressions;
• occasional malfunctions of the service, including a notification not delivered or a call not triggered;
• temporary unavailability or outages;
• losses of data recoverable from backups;
• the consequences of faulty interoperability with third-party systems (Client's website, telephony operators, application stores, notification services);
• any damage resulting from use not compliant with the Terms of Use by the Client, its Advisors or its Leads.

12.2 Exclusions

No limitation applies in the event of:

• gross or intentional fault by 1st Minute Lead;
• bodily injury;
• deliberate breach of mandatory obligations regarding the protection of personal data;
• any other case where the limitation would be deemed unwritten by law.

12.3 Client's liability

The Client is solely responsible for the consequences resulting from:

• the use it and its Advisors make of the Services;
• the installation of the Script on its website and the configuration of its forms;
• the calls placed to Leads and their content;
• compliance with the rules applicable to the collection of Lead data and to telephone canvassing;
• the information communicated to Leads and Advisors;
• the accuracy of the data it introduces into the Platform.

12.4 Data history

Each plan includes a history of Leads and calls for the period indicated on the pricing page (for example 30 days, 6 months or 12 months). Beyond that period, data older than the included history may be archived or deleted in accordance with the DPA. The Client may export its data at any time from its interface.

13. Suspension and termination#

13.1 Immediate suspension

1st Minute Lead may suspend access to the Account, and deactivate the Script, without notice in the event of:

• serious breach of these Terms of Use, in particular installation of the Script on an unauthorized website or processing of Leads not originating from the Client's forms;
• manifestly unlawful or fraudulent use;
• persistent non-payment of amounts due;
• endangerment of the security of the Platform, of the Client's visitors or of other users.

13.2 Termination by the Client

The Client may terminate its Account at any time from its interface or by writing to support@1stminutelead.com. The financial terms applicable to termination are defined by the Terms of Sale. The Client is invited to remove the Script from its website upon termination.

13.3 Termination by 1st Minute Lead

1st Minute Lead may terminate the Client's Account upon thirty (30) days' notice given by email, without having to justify any particular reason. Termination for breach remains governed by Article 13.1.

13.4 Effects of termination

• the Script stops transmitting data to the Platform and the waiting modal is no longer displayed;
• the Client and its Advisors lose access to the Account, the War Room and the mobile application;
• the Client's Account data is retained for thirty (30) days, then permanently deleted;
• the Lead Data and Advisor data are returned or deleted in accordance with the arrangements defined in the DPA.

14. Personal data#

The personal data relating to the Client's Account (representative, users, billing data) is processed by 1st Minute Lead in its capacity as data controller, under the conditions detailed in the Privacy Policy.

The Lead Data and the Advisor data are processed by 1st Minute Lead exclusively in its capacity as the Client's processor, under the conditions detailed in the DPA. The data is hosted in France; certain ancillary functions (transactional emails, push notifications, payment, scoring where enabled) rely on the providers listed on the Subprocessors page.

15. Amendments to the Terms of Use#

1st Minute Lead may amend these Terms of Use at any time. Amendments are notified to the Client by email with thirty (30) days' notice before they take effect.

Failing written objection before they take effect, the new Terms of Use are deemed accepted. In the event of refusal, the Client may terminate its Account free of charge before they take effect.

16. Assignment#

The Client may not assign these Terms of Use to a third party without 1st Minute Lead's prior written consent.

1st Minute Lead may assign these Terms of Use as part of a restructuring, merger, asset transfer or similar transaction, subject to notifying the Client.

17. No waiver and severability#

The fact that 1st Minute Lead does not avail itself of a breach by the Client of any of the obligations arising from these Terms of Use may not be construed as a waiver of its right to avail itself thereof at a later date.

If any provision of these Terms of Use is declared void, unlawful or unenforceable, the other provisions remain in full force and effect.

18. Governing law and jurisdiction#

These Terms of Use are governed by French law. The English version is the authoritative version; translations are provided for convenience only.

Any dispute relating to their interpretation, performance or termination shall be submitted to the competent courts within the jurisdiction of Lille, notwithstanding a plurality of defendants or third-party proceedings.

For professional Clients, the competent jurisdiction is that of the Commercial Court of Lille Métropole.

19. Contact#

• Support: support@1stminutelead.com
• Privacy: privacy@1stminutelead.com
• DPO: dpo@1stminutelead.com

This document is published by Reach Technologies SAS. For any question: contact@1stminutelead.com.

See also: Legal Notice · Terms of Sale · DPA · Privacy Policy · Cookies