Cookie Policy
This page describes the cookies and similar storage (localStorage, sessionStorage) used on the 1st Minute Lead websites and applications, published by Reach Technologies SAS. It supplements the Privacy Policy.
Summary: the showcase site loads two audience and advertising measurement tags, the Meta pixel and Google Analytics, on every page. Our web application uses Contentsquare's analytics cookies (product analytics and session replays, with form fields never collected and on-screen text masked) to understand how it is used; our mobile application and our Script use no advertising cookie, no third-party analytics cookie, and no cross-site tracking.
1. What a cookie is
A cookie is a small file stored by your browser at the request of a website. Browsers also offer local storage (localStorage, kept until deleted) and session storage (sessionStorage, erased when the tab closes). This page covers all three, since the applicable rules (ePrivacy) are the same.
2. On 1stminutelead.com (showcase site)
The showcase site sets two functional cookies, exempt from consent, and loads two third-party measurement tags — the Meta pixel and Google Analytics — which are placed as soon as a page is opened, on every page and in every language. There is no consent banner: how to refuse them is explained in §6.
| Name | Type | Purpose | Duration | Consent |
|---|---|---|---|---|
NEXT_LOCALE | Functional cookie | Remembering your language choice | 1 year | Exempt (strictly functional) |
oml_currency | Functional cookie | Remembering the currency in which prices are displayed | 180 days | Exempt (strictly functional) |
The "Book a demo" button opens the booking page of our scheduling provider (Calendly) in a new tab. No Calendly cookie is set on 1stminutelead.com: nothing of Calendly is embedded in our pages. Once on calendly.com, Calendly's own cookies and privacy notice apply, and the data you enter there is described in §2 of the Privacy Policy.
Measurement tags: Meta pixel and Google Analytics
The site loads the Meta pixel (Meta Platforms Ireland Ltd) and Google Analytics 4 (Google Ireland Ltd). The pixel measures the performance of our advertising campaigns on Facebook and Instagram — which visits come from our ads — and Google Analytics measures audience: pages viewed, traffic sources, approximate location derived from the IP address. Both are loaded as soon as the page becomes interactive, before any action on your part; for visitors without JavaScript, a 1×1 image sends the same page view to Meta. They set the following cookies:
| Name | Purpose | Duration |
|---|---|---|
_fbp | Identifying your browser for advertising measurement | 90 days |
_fbc | Recording that you arrived through a Meta ad (set only after clicking one) | 90 days |
_ga | Distinguishing browsers for audience measurement (Google Analytics) | 2 years |
_ga_540FRMJDQR | Keeping the state of the Google Analytics session for our property | 2 years |
The data received by Meta and its use are described in Meta's Cookies Policy and Meta's Privacy Policy; those received by Google, in Google's Privacy Policy and How Google uses data from sites that use its services. Neither tag is loaded on the web application, on the mobile application or in the Script placed on Clients' websites.
3. On app.1stminutelead.com (application)
Storage strictly necessary to the service, first-party audience measurement, and — since September 16, 2026 — the cookies of Contentsquare (Content Square SAS, France; data hosted in the EU), our product-analytics provider, as described in §3 of the Privacy Policy:
| Name | Type | Purpose | Duration |
|---|---|---|---|
oml_token | Cookie (essential) | Keeping you signed in | Session, or the duration chosen via "remember me" |
oml_aid | localStorage | Random identifier of the browser for our first-party usage statistics (no third party, truncated IP, no lead content) | Until deleted |
oml_track_session | sessionStorage | Grouping usage events of the current session (30-minute inactivity window) | Erased when the tab closes |
_cs_id | Cookie (Contentsquare) | Random visitor identifier for product analytics — no advertising, no cross-site tracking | 13 months |
_cs_s, _cs_s_ctx | Cookie (Contentsquare) | Session data and context of the current visit | 30 minutes |
_cs_c | Cookie (Contentsquare) | Records the consent state used for session replays | 13 months |
_cs_i | Cookie (Contentsquare) | Encrypted result of the user identity string | 3 days |
_cs_cvars, _cs_ep | Cookie (Contentsquare) | Custom variables and visit-level properties of the session | Session / 13 months |
_cs_ex, _cs_optout | Cookie (Contentsquare) | Set when you are excluded from, or opted out of, Contentsquare tracking | 30 days / 13 months |
_cs_t, _cs_same_site, _cs_root-domain | Cookie (Contentsquare) | Technical checks (cookie and SameSite support, main domain) | Removed immediately |
4. In the mobile application
The "One Minute Lead" mobile application stores your sign-in token in the device's secure storage and a random analytics identifier (oml_aid) in application storage. No third-party analytics or advertising SDK is embedded. Push notifications rely on your device's push token; see the Subprocessors page.
5. The Script on our Clients' websites
When you visit the website of a company that uses 1st Minute Lead, the 1st Minute Lead Script:
- places no cookie on your device;
- keeps a journal of your visit on that website only in
sessionStorage(keyoml_session): pages viewed, scroll depth, clicks on identified buttons, searches on that site, arrival source. This journal is erased by your browser when you close the tab and is never used to follow you from one site to another; - transmits this journal to the platform only when you submit a contact form, so that the company can call you back with context and, where that company has enabled it, compute an interest score;
- obeys the consent banner of that website (Cookiebot, CookieYes and Usercentrics signals are recognized natively).
For this processing, the data controller is the company whose website you visit; 1st Minute Lead acts as its processor under the DPA. A template information notice is available: Lead Information Notice.
6. Managing your preferences
- Meta pixel and Google Analytics (showcase site): the site does not currently offer an in-page switch. You can block them from your browser — by refusing third-party cookies or by using a tracker-blocking extension — and delete the
_fbp,_fbc,_gaand_ga_*cookies from your browser settings. Google also publishes a Google Analytics opt-out add-on, and your Meta ad preferences can be changed in your Facebook or Instagram account. Refusing them changes nothing to how the site works. You may also write to privacy@1stminutelead.com and we will exclude you. - Essential storage (
oml_token) cannot be refused without losing the ability to sign in. - First-party statistics: you can object at any time (see §8 of the Privacy Policy); deleting
oml_aidfrom your browser storage also resets the identifier. - Contentsquare (application): you can object at any time (see §8 of the Privacy Policy) — write to privacy@1stminutelead.com and we will set the
_cs_optoutexclusion for your account; deleting the_cs_*cookies from your browser also resets the identifier. Contentsquare's own reference of these cookies: docs.contentsquare.com/en/web/cookies. - On a Client's website: use the consent banner of that website, or contact that company directly.
- All browsers let you delete cookies and site data from their settings.
This document is published by Reach Technologies SAS. For any question: contact@1stminutelead.com.
See also: Legal Notice · Privacy Policy · Terms of Use · DPA · Subprocessors