When to call: the windows that actually get people to pick up
4pm – 6pm
Oldroyd's study (analysis of more than 100,000 call attempts) shows that the 4pm – 6pm window yields far more contacts than the worst time of day, and that Wednesday and Thursday are the best days to reach a lead.
For the same effort, calling at the right moment raises the pickup rate. It isn't a speed lever but a yield lever: the same calls, better placed in the day.
Concentrate your retry attempts on the windows where your prospects actually pick up, and verify them on your data rather than copying an American average from fifteen years ago.
This data is old and American: transposing it as-is would be a mistake. But few teams measure their own pickup hours, they call when they have time, not when the prospect answers.
Management reveals your real contact windows, and routing lets you time follow-ups to them. You decide on your data, not on a hunch.
Oldroyd J. / InsideSales, Lead Response Management Study, 2007 · 2007 · US · Level A.
Sample : 100,000+ call attempts
What the study does not measure : Validity in France today. To be verified on your own data, which the product makes possible.